Embedded finance covers financial products sold inside software that is not a bank: the payments, cards, loans, accounts and insurance a platform offers its own customers, and the licensed banks and infrastructure providers that make them possible. Fintechbits follows the sponsor banks behind these programmes, such as Cross River, the providers that turn them into APIs, from Stripe and Marqeta to FIS and Treasury Prime, and the vertical software companies, such as ServiceTitan and Tekion, building finance into tools their customers already use. Coverage includes embedded lending from Parafin and Stripe Capital, point-of-sale credit from Affirm and Klarna, embedded insurance from Cover Genius, and the sponsor-bank rules that decide who answers for a programme's customers. Where the story is the bank itself rather than the product it powers, it belongs under digital banking.
More than 2,000 dealerships on Tekion's software can open an FDIC-insured account without leaving it. Core Bank holds the deposits and Increase supplies the account infrastructure.
FIS's platform lets banks, not fintech middlemen, put accounts, cards, receivables, payables and expense tools inside the business software their customers already use.
