easyShop, the online marketplace from the easy family of brands, added Klarna to checkout in 19 European markets on 29 October 2026, offering Pay in Full, Pay in 3 and Pay in 30 with no interest, according to Klarna’s announcement. In the UK, the launch falls under rules that have made buy now, pay later FCA-regulated since 15 July 2026, as Fintechbits reported on 29 October 2026. Klarna is not offered on easyShop in Hungary or Slovakia.

A new marketplace’s first peak

easyShop launched earlier in October and operates in 21 countries. Cas Paton, chief executive of OnCommerce, said shoppers “want flexibility in how they pay” at Black Friday. Klarna has been adding retailers at pace, while Affirm signed Sur la table in the US on the same day.