Sur la table, the Seattle cookware retailer founded in 1972, said on 29 October 2026 that customers can now pay over time with Affirm on most items shipped from surlatable.com, with biweekly or monthly plans starting at 0% APR, according to the Affirm Sur la table announcement. Unlike Affirm’s Sam’s Club announcement of 22 October 2026, which Fintechbits noted gave no promotional 0% rate, the Sur la table release says plans start at 0% APR. Affirm says it never charges late fees or compounding interest.

A holiday-season signing

Sur la table chief marketing officer Elton Graham said the retailer wanted “a partner whose terms are as clear as the products we put on the shelf”. The release does not say who funds the 0% plans or what Sur la table pays Affirm. Timing matters: the holiday hosting season is when cookware sales peak. Zip, a rival, took its pay-later plans into Best Buy stores the same week.