
May 15, 2026
Author: Charitarth Sindhu, Fractional Business & AI Workflow Consultant Primary bank loyalty is collapsing across North America. At FinovateSpring 2026 in San Diego last May, EMARKETER Principal Analyst Tiffani Montez delivered the line that defined the week. Her verdict: "Banks no longer own the customer." Consumers in the region now hold an average of 7.1










