When the chip maker Nvidia says it is partnering with a company to produce an artificial intelligence (AI) product, that’s probably something investors should pay attention to. Since the majority of servers built for AI are powered by Nvidia GPUs, he knows a lot about what’s going on in that part of the computing space.

During Nvidia’s third quarter conference call, the company highlighted a company it is working with to bring AI to more customers: Accenture (NYSE: ACN), the world’s largest technology consulting firm.

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Nvidia Chief Financial Officer Colette Kress said during her conference call that Accenture has created a new unit with 30,000 employees trained in Nvidia’s AI technology. This makes it one of the companies best equipped to provide clients with the AI ​​expertise they lack in-house. While tech giants like Alphabet Or Microsoft If companies in the banking, industrial or oil sectors for example have huge teams dedicated to this technology, it is unlikely that they have such internal resources. As a result, they have to work with consulting firms like Accenture.

Julie Sweet, CEO of Accenture, had this to say about generative AI:

In every industry, there is a challenge or opportunity that GenAI can now uniquely solve. Our deep understanding of the industry and technology positions us best at creating real value from GenAI with our customers.

This perfectly sums up Accenture’s AI-related investment thesis, as it should benefit from generative AI which is becoming widespread in the years to come. However, it is a huge consultancy with many areas of specialization and expertise. This is not a pure AI game.

But is the rest of the business, plus a boost in AI, a winning investment?

During its fiscal 2024 fourth quarter, which ended Aug. 31, Accenture recorded $20.1 billion in new bookings, including $1 billion for generative AI. So while generative AI has clearly given the company a boost, it only represents 5% of total bookings, making it a relatively minor part of the larger investment picture.

FY2024 was not the best year for Accenture as clients were cautious with their spending. Revenue grew just 3% in the fourth quarter and just 1% for the year. The outlook for fiscal 2025 is slightly better: management expects revenue growth of 3-6% in local currencies. (As a global company headquartered in Ireland, it is exposed to changes in exchange rates.) Still, given that many AI companies are growing revenue at much faster rates than that, Accenture is worth is it worth investing in?