Trades Businesses Don’t Need a CFO. They Need a Dashboard.
Jesse Fowler went from a shoebox of receipts to real-time financial dashboards, and argues most tradies need better visibility more than a CFO.
March 8, 2026
Company
Jesse Fowler went from a shoebox of receipts to real-time financial dashboards, and argues most tradies need better visibility more than a CFO.
March 8, 2026
ServiceTitan’s IPO showed that the field service software plumbers and electricians use can become a serious embedded finance rival to banks.
March 7, 2026
Callum Gracie argues vertical SaaS booking and job systems are fintech’s best distribution channel because they already run small businesses’ days.
March 1, 2026
Jesse Fowler argues plumbers see hidden risks in homes that insurers never do, and that data could transform how property risk is priced.
February 24, 2026
A junior bookkeeper costs $35,000 to $49,000 a year while AI bookkeeping tools cost $240 to $6,000. Callum Gracie on where SME spending is heading.
February 24, 2026
Jesse Fowler explains how buy now, pay later at the kitchen table is helping tradespeople win five-figure renovation jobs.
February 23, 2026