(Bloomberg) — A Texas land company founded in the Wild West era more than a century ago is becoming an unlikely beneficiary of the market’s euphoria over artificial intelligence.

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Dallas-based Texas Pacific Land Corp., which employs 100 people, has seen its stock more than triple this year, giving it a market value of nearly $40 billion. That’s bigger than Halliburton Co., North America’s largest oilfield services provider, and asset manager State Street Corp. That’s more than four times the size of American Airlines Group Inc., based near Fort Worth and with more than 100,000 employees.

Bitcoin mines, large-scale batteries and renewable energy are already being built on TPL’s 873,000 acres in West Texas, an area larger than Yosemite National Park. But perhaps this is just the beginning. The swathe of land in the oil-rich Permian Basin, where natural gas costs next to nothing, presents an opportunity for tech giants like Google-owner Alphabet Inc., Microsoft Corp. and Amazon.com Inc., to access cheap electricity for their energy-intensive servers. .

TPL shares jumped 14% Friday on news of Marathon Oil Corp.’s replacement. in the S&P 500.

“There’s a lot of discussion going on within the industry and certainly within TPL” about leasing land for data centers, TPL CEO Tyler Glover said this month at a conference call with investors. “We believe we are as well positioned as anyone in West Texas to provide land and water solutions as these opportunities arise.” »

AI’s potential to revolutionize the way people live, work and play has been the driving force behind the 50% rise in the S&P 500 over the past two years. But to realize the real profits implied by the valuation of their stocks, Big Tech invests money in physical infrastructure. Alphabet, Microsoft, Amazon and Meta Platforms Inc., which owns Facebook, are expected to spend more than $200 billion next year, according to data compiled by Bloomberg, much of it on data centers.

“A lot of different sectors will benefit,” said Greg Halter, who helps manage $4 billion as director of research at Carnegie Investment Counsel. “These strange entities are reanimated because all of a sudden they have something valuable.”